Angi Leads: What They Cost and How to Win More of Them
Angi sells leads, not jobs. The same request usually goes to several pros, and you pay either way. What decides your real cost per job is how many of those leads you turn into conversations, and that comes down to how fast and how well you reply.
How Angi leads are priced
Angi charges an annual membership (contractors report about $300 a year) and then a fee per lead. The per-lead price depends on your trade, the job type and your area. Pros publicly report roughly $15 to $85 a lead for most trades, with roofing and HVAC often at $50 to $120 or more.
Because a lead is shared, the price you see is not your cost per job. If you win one in ten, a $60 lead is a $600 job acquisition cost before the membership.
The math that actually matters
Your cost per job is the lead price divided by the share of leads you win. You cannot change what Angi charges. You can change the second number, and the fastest lever is reply time: the customer contacts several pros at once and tends to go with the first one who gives a useful answer. See the speed to lead data for why minutes matter.
Reply habits that win shared leads
- Reply within minutes, including evenings and weekends, when competitors are slow.
- Answer the actual question and name the customer's job, so it does not read like a template.
- Ask one or two questions that move toward a quote: address, timing, photos.
- Follow up the same day and the next day if they go quiet. Many jobs are won on the second message.
- Dispute leads that are clearly outside your service or area.
Angi compared with other lead sources
Thumbtack vs Angi, Thumbtack lead cost, Yelp advertising cost and Google Local Services Ads cover the other places your leads come from.
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Start Free TrialFrequently asked questions
How much do Angi leads cost?
Angi does not publish a price list. Contractors commonly report paying roughly $15 to $85 per lead, with roofing, HVAC and other high-ticket trades at the top of the range or above it, plus an annual membership fee of around $300.
Are Angi leads exclusive?
Usually not. A standard lead is sent to several pros at once, often three or more, so you are paying to compete rather than to receive a job.
Do I pay for an Angi lead if I do not win the job?
Yes. You pay for the lead, not the outcome. Leads that are clearly bad, such as a wrong service or outside your area, can be disputed for credit.
Does You Never Sleep answer Angi leads?
No. We answer Yelp and Google Local Services Ads leads today, and Thumbtack is next. If you buy leads on several platforms, the same reply habits described on this page apply to all of them.